In my training guide on the mortgage web presence, I show you how to “think like a publisher” when it comes to online marketing.
This is a key concept in search engine optimization (SEO). If you take an active approach to your online publishing, you will surprise yourself with how much you can improve the search engine ranking (and [...]
Mortgage SEO | Brandon | 
April 30, 2007 6:38 pm | 
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Do you have enough ‘T’ in your mortgage marketing? The ‘T’ in this article refers to trust, and when it comes to mortgage marketing you can never have enough of the big ‘T.”
We live in an age of skepticism, especially when it comes to financial services companies. It’s a truth you have to accept, because [...]
Marketing Tips | Brandon | April 29, 2007 2:31 pm | Comments Off
Most mortgage brokers use more than one form of marketing. But all too often, these marketers think of their mortgage marketing channels individually. That is, they don’t fully consider how these various marketing channels can work together.
In a new article in the article section, you’ll learn how to think of your various marketing channels as [...]
Article Announcements | Brandon | April 27, 2007 3:09 pm | Comments Off
A lot of mortgage professionals are waking up the business potential of the Internet. As a result, we have witnessed a huge increase in the number of mortgage websites in recent years.
Online mortgage marketing is coming into its own. But where do you begin? Which online marketing strategies should you employ? In truth, only you [...]
Article Announcements | Brandon | 8:03 am | Comments Off
Though I usually follow a logical structure with the mortgage marketing blog, I thought today (being a Friday) I would “let loose” a bit.
In this blog post, I’m going to list as many online marketing ideas for mortgage brokers I can think up (at the moment anyway), based on my past marketing experience as well [...]
Marketing Tips | Brandon | 7:58 am | Comments Off