What’s the point of mortgage SEO? This is a common question among mortgage brokers, and it’s basically the same as asking what’s the point of marketing.
To understand the point of Mortgage SEO, you first have to understand what SEO, or search engine optimization, actually is. As I’ve defined on the SEO services page, the point [...]
Mortgage SEO | Brandon | 
April 27, 2007 7:09 am | 
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Promoting Your Seminar
So, you’ve put together a great home buying seminar to support your mortgage marketing and mortgage PR program. You’ve chosen a location and thought through all of the logistics, and you’re eager to conduct your seminar.
Now what? How do you get the word out about your seminar? In short, any way you can. [...]
Using Seminars | Brandon | 6:34 am | Comments Off
Conducting Your SeminarÂ
Continuing our blog series on home buying seminars as a mortgage marketing strategy, we now get to the lesson on how to conduct your seminar.
The Sequence
With a home buying seminar, it’s usually best to follow a logical time line of the home-buying process. This will make the material easier for you to present [...]
Using Seminars | Brandon | April 26, 2007 7:13 am | Comments Off
Choosing a Seminar LocationÂ
In the previous post, we talked about using home buying seminars for mortgage marketing purposes. In this post, we will talk about the venue / location factor of the home buying seminar.
One of the first steps in conducting your home buying seminar is to identify a location. When scouting out the location, [...]
Using Seminars | Brandon | April 25, 2007 12:44 pm | Comments Off
Free home-buying seminars can be a perfect complement to your mortgage marketing program. Because if there’s one thing home buyers and mortgage shoppers want to know, it’s how to save money on mortgages and avoid costly mistakes.
If you can share this information publicly, you can create an audience of prospective clients. You can then demonstrate [...]
Using Seminars | Brandon | 7:47 am | Comments Off