Many mortgage professionals overlook public relations (PR) when planning their marketing campaigns. That’s unfortunate, because PR can do wonders for any business, but particularly mortgage companies.
PR can help you overcome what are often the two biggest marketing challenges for mortgage companies — lack of awareness and lack of trust. A well-executed PR program can make [...]
Do you know a lot about mortgages? Do you have some basic writing skills? Do you own a mortgage marketing website? If you answered yes to these questions, you have the tools needed to improve your online mortgage marketing program.
In fact, by this time next week you could create a high-value report and offer it [...]
Pop Quiz for Mortgage Brokers
Quick, name the two things that are most important to your average customer. Now name the two biggest fears or concerns they have about mortgage loans.
If you’re struggling with these, then you have a low C.I.Q., and this will negatively affect your mortgage marketing efforts. If, on the other hand, you [...]
There’s a new article in the articles section of the blog entitled Mortgage Marketing Online - How to Dominate the Web. The basic premise of this article is that you need to broaden your web presence in order to connect with the thousands of people who, on a daily basis, use the Internet for mortgage [...]
These days, many in the mortgage industry are turning to direct mail postcards as a mortgage marketing tool. Direct mail is a proven marketing medium and has been for decades. It also gives the mortgage marketer the power to speak directly to a specific audience, such as homeowners.
But mortgage marketing with direct mail presents certain challenges, and [...]
Article Announcements | Brandon | 
April 25, 2007 6:31 am | 
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