Public relations, or PR, is often the forgotten side of mortgage marketing. When you say “marketing” to most mortgage folks, they think of things like direct mail, print advertisements and the like. These are legitimate components of a mortgage marketing program, but PR can be equally effective (if not more).
People define PR in different ways. [...]
Marketing Tips | Brandon | 
May 24, 2007 4:50 pm | 
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This week’s featured article is not on the Smart Mortgage Marketing website. In fact, it’s not even about the mortgage industry. It’s about lead generation for real estate agents, but it’s entirely relevant and chock full of lead generation tips that can easily be applied to your mortgage marketing program.
Besides, the real estate and mortgage [...]
Article Announcements | Brandon | May 22, 2007 8:34 am | Comments Off
Many mortgage brokers turn to direct mail postcards as a way to broaden their mortgage marketing programs. Postcards have plenty of good points, and because of this I find myself writing about them a lot.
In fact, in a new article on the blog, I’ve listed two specific ways to incorporate direct mail postcards into your [...]
Article Announcements | Brandon | May 13, 2007 8:54 am | Comments Off
Home Buying Institute for Sale - Large Real Estate Website With Strong Search Engine Performance
Mortgage and real estate companies in the U.S. will be interested to know that one of the Internet’s largest home buying websites is now for sale.
(iRealtyWire.Org) – Round Rock, TX - May 7, 2007 — HomeBuyingInstitute.com, one of the Internet’s largest [...]
Industry News | Brandon | May 5, 2007 5:50 pm | Comments Off
For most mortgage brokers, referrals account for a lot of business. In fact, I’ve seen more than one survey that put client referrals at the top of the list of business sources.
So if that’s the case, it only makes sense to try and get as many genuine referrals as possible. In other words, you should [...]
Marketing Tips | Brandon | May 4, 2007 1:05 pm | Comments Off