Home Buying Seminar as Mortgage Marketing Tool

If you’ve read this blog for any length of time, you’ll know I’m a fan of home buying seminars as a mortgage marketing and business-building tool. Yesterday, I stumbled across this article that shows the true value of home buying seminars as a client-acquisition tool.

Granted, the person in this story is a credit counselor and not a mortgage broker. But the technique is the exact [...]

Explosion of Real Estate Blogs … Is Mortgage Industry Next?

A lot of real estate agents have taken to blogging as a way of increasing their search engine visibility, their website traffic, and their overall online success.
Each day, dozens (possibly hundreds) of new real estate blogs come online. My question is, why aren’t more mortgage companies using blog? I think a mortgage blog is a [...]