Minimize Distraction for Internet Marketing Success

On a mortgage marketing website, the ultimate goal is to lead your visitors down a certain pre-defined path. You cannot always control where people will go, but you can certainly offer your preferred path and make it very easy for people to follow.
But if you burden your web pages with too much of everything, you [...]

Website Usability For Online Marketing Success

Website usability refers to how easily (or difficultly) people can use a particular website. In this regard, website usability has everything to do with your online mortgage marketing success.
How does website usability related to mortgage marketing online? Let me illustrate with the following hypothetical (but realistic) scenario.
Picture this…
You are waiting behind your mortgage website, eager [...]