The Internet has changed many things about mortgage broker marketing. For one thing, it gives mortgage companies a whole new marketing channel with endless reach. But many mortgage marketers don’t fully understand how to use the Internet to its fullest potential.
The key to mortgage company marketing online is to be highly active online. Sure, [...]
Marketing Online | Brandon | 
July 30, 2007 4:37 pm | 
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The first step to generating mortgage leads online is to be visible online. After all, if people can’t find your mortgage website or blog, they obviously can’t respond to it. Remember these two “formulas”…
Online visibility = website traffic
Web traffic + lead generation = mortgage leads
People cannot contact you if they don’t know you exist. So [...]
Lead Generation | Brandon | July 19, 2007 1:15 pm | Comments (0)
Q: What kind of useful information will mortgage brokers find on this website?
A: In addition to SEO services and our training guide on the Mortgage Web Presence, we also provide plenty of free mortgage broker marketing information. This free information comes from a steady stream of articles and tips on mortgage broker marketing.
In fact, [...]
Marketing Tips | Brandon | July 14, 2007 8:58 am | Comments (0)
Looking for ideas on how to increase your website traffic? Why not create a resource section?
Any website can benefit from having a “Resources” section. Mortgage websites, banking websites … basket-weaving websites. You name it!
By adding quality content, articles, tips, resources or tools to your website, you will improve your online mortgage marketing program in three [...]
Marketing Online | Brandon | July 9, 2007 4:27 pm | Comments (0)
If you are intimately familiar with your website like I am with mine, then you may be blind to various weaknesses your website has. It’s only natural. When you see something on a daily basis, you begin to not see it at all. The invisibility of familiarity.
So what does this have to do with online [...]
Marketing Online | Brandon | July 8, 2007 2:52 pm | Comments (0)