If you operate a mortgage website for business and marketing purposes, but you don’t know how to access your website analytics … you’re operating under a severe handicap. Here’s how to avoid that.
What Is Web Analytics?
Web analytics is an Internet marketing term with many uses and interpretations. Basically, it refers to information about your website [...]
Mortgage Websites | Brandon | 
August 29, 2007 8:59 am | 
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What have you done to expand your online presence lately? How have you further your online mortgage marketing goals by increasing your Internet reach?
These are very legitimate questions for the modern mortgage broker or mortgage company, but oddly enough many in the mortgage industry cannot answer these questions. In other words, they have not given [...]
Marketing Online, Mortgage Websites | Brandon | August 24, 2007 10:11 am | Comments (0)
Summary: The more you know about your competitors, the easier it will be to distinguish your own mortgage company through your mortgage marketing efforts. Â
You wouldn’t rush into a major sporting event without studying the other team. Nor should you conduct a mortgage marketing program without studying your competition.
For example, do you know the three [...]
Marketing Online | Brandon | August 22, 2007 8:25 am | Comments (0)
This mortgage company Internet marketing tip is for the “advanced pupils” out there — those mortgage companies who already have a company website but want to capture more Internet leads.
If you fall into this group, you might consider launching a second mortgage. After all, Internet marketing is a numbers game. And if you have two [...]
Mortgage Websites | Brandon | August 21, 2007 8:22 am | Comments (0)
You may not realize this, but you have a powerful mortgage marketing tool at your disposal, right this very moment. No, it’s not some kind of software. In fact, it’s not even something you can purchase. It’s you!
Surely you have seen the ads for mortgage marketing products that promise to boost your mortgage business to [...]
Marketing Tips | Brandon | August 16, 2007 7:57 am | Comments (0)