Terminology note: In this article, SEO refers to search engine optimization, which is the act of improving a website for better search engine visibility. Mortgage SEO, then, simply refers to an SEO program on a mortgage-related website.
Would you like an easy way to increase your mortgage website’s search engine visibility / ranking for certain [...]
Mortgage SEO | Brandon | 
August 15, 2007 8:55 am | 
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Summary of post: Here’s a tip to help you get the most from your online mortgage marketing program — collaborate with others to eliminate areas of weakness.
When it comes to business and marketing, we all have our weaknesses. And that’s okay, as long as you (A) realize your weaknesses and (B) do something to compensate [...]
Marketing Online | Brandon | August 14, 2007 11:54 am | Comments (0)
Online mortgage marketing is about maximizing the number of ways people can find your main website (visibility), and then respond to it in some way (lead generation).
The ways people can find you online are known as “channels,” and it stands to reason that the more channels you have the more website traffic you might enjoy. [...]
Marketing Online | Brandon | August 11, 2007 9:29 am | Comments (0)
Attrition is one of the biggest enemies of mortgage marketing online. So in order to succeed in your online marketing, you have to understand the concept of attrition and work hard to reduce it.
Attrition Defined
According to the dictionary, attrition is “a reduction in numbers usually as a result of resignation, retirement, or death.” Don’t worry. [...]
Marketing Online | Brandon | August 10, 2007 8:39 am | Comments (0)
Lead generation is on the minds of a lot of mortgage brokers. The reason why is obvious. Mortgage leads represent potential mortgage clients, and clients are the building blocks of your success.
But how do you generate viable leads for your mortgage business? Entire books have been written on this subject, so I won’t try to [...]
Lead Generation | Brandon | August 9, 2007 8:30 am | Comments (0)