As more and more people use the Internet for mortgage research, search engine optimization (SEO) becomes more important to the modern mortgage professional.
By definition, mortgage SEO or search engine optimization is the act of improving your mortgage website for better search engine rankings … and by extension, better traffic levels.
But most people don’t realize that [...]
Mortgage SEO | Brandon | 
August 8, 2007 9:37 am | 
Comments (0)
In the previous post, I talked about integrating various marketing channels to improve your mortgage marketing program overall. In this post, I’m going to offer an example of such integrated marketing.
Mortgage Postcards + Website Lead Generation
A lot of mortgage folks use direct mail postcards to promote themselves within their local area, or perhaps even nationally [...]
Marketing Tips | Brandon | August 7, 2007 10:59 am | Comments (0)
For best results, online mortgage marketing should combine multiple channels. To achieve maximum exposure and lead generation online, you should strive to combine as many online and offline marketing channels as possible. The centerpiece, of course, would be your mortgage website.
Press releases, articles, emails, mortgage postcards, blogs — when used properly, all of these things [...]
Marketing Online | Brandon | August 5, 2007 6:05 pm | Comments (0)
If you create a mortgage blog and update it often with informative content, you’ll be strengthening your mortgage web presence in several ways. It can enhance your search engine ranking, generate some word-of-mouth buzz, and help establish your authority.
Let’s look at each of these mortgage blogging benefits individually:
Benefit #1 - The SEO Factor
When you add [...]
Mortgage Blogs | Brandon | August 4, 2007 8:51 am | Comments (0)
In recent year, many new tools and technologies have emerged that can make your online mortgage marketing both easier and more effective. From mortgage blogs to website content management systems, the current trend seems to be “ease of use.”
In order to understand these helpful mortgage marketing tools — and to use them to their fullest [...]
Marketing Online | Brandon | August 3, 2007 10:03 am | Comments (0)