Tip for Marketing Mortgage Loans - Follow the Media

Here’s a tip for marketing mortgage loans that will surprise you with its simplicity. But despite this simplicity, many mortgage companies overlook this online mortgage marketing strategy. 

I just finished watching a news program about the current mortgage foreclosure “crisis” in the United States. So then I went to my home office, fired up the Internet, and [...]

Publish Your Way to Internet Marketing Success

In my guide to creating a mortgage company web presence, I’ve shown you how to “think like a publisher” in order to get better results from your mortgage marketing online.
To me, the notion of thinking like a publisher is a critical concept for modern Internet marketing. And by “modern” Internet marketing, I am referring to [...]

Mortgage SEO is Not Mortgage Lead Generation

About once a week, I receive a phone call from a potential client asking about my search engine optimization (SEO) services. At some point, the caller will say something like, “I need search engine optimization because my website does not generate leads.”
This is usually when I pause for a brief “lecture” on the difference between [...]