Smart Mortgage Marketing

I’ve just finished reading the SEO Book by Aaron Wall, and I am happy to recommend the book to you without hesitation. It’s full of up-to-date SEO advice and resources, but that’s only the beginning.

If you want to skip past me raving about the book and download it for yourself, you can do so at Aaron’s website here.

I’ve been working with Internet marketing and search engine optimization for several years now, and I like to think I’m pretty well read on the subject. I try to read at least one article per day, on subjects such as blogging, Internet marketing, web development, SEO advice and more. Just when I think I’ve “seen and heard it all,” I download and read Aaron’s SEO book.

SEO Advice - Plus a Lot More

The book provides over 300 pages of SEO advice from somebody who truly lives and breathes all things web-related. Aaron is knowledgeable on SEO topics (obviously), but more than that he helps you see the bigger picture of online success in general.

I would have liked a bit more organization within the book, as far as the progression of topics and SEO advice. But the topics are “modular” in nature, so you can really just jump in anywhere. It’s not something you have to read cover to cover. For example, if you want to brush up on your knowledge of social networking as it pertains to SEO advice … you can dive right into that chapter.

Aaron also keeps the book current by updating it once in a while, so you know you’re always getting the most current SEO advice available. And in the fast-moving, ever-changing world of Internet marketing and search engine optimization, current SEO advice is the only kind that’s worth reading.

I truly hope you download this vast collection of SEO advice today, and I hope it benefits you as much as it has me.

Check out Aaron’s book here

Previously on this blog, we have talked about publishing your way to Internet marketing success. One of the ways you can do that is by publishing mortgage articles on popular websites related to home buying, real estate, mortgage loans, etc.

By publishing mortgage articles articles onto such websites, you are advancing your Internet mortgage marketing program in several ways. First, you will increase the number of inbound links coming to your website … which in turn improves the search engine ranking of your mortgage website.

Publishing articles can support your Internet mortgage marketing program in other ways as well, such as providing you with direct traffic to your website. If somebody reads one of the mortgage articles you’ve published on another website (and there’s a link to your website within the author’s note), they can follow the link back to your site for more information.

With these benefits in mind, the best places to publish your mortgage articles are those websites that are (A) well-established with search engines and (B) related to the mortgage or real estate industry.

I happen to own a website that meets this profile. It’s the Home Buying Institute, and it accepts article submissions from mortgage professionals who can offer helpful advice to a national audience. We even allow keyword hyperlinks at the end of the article, which can boost your search engine ranking for that phrase.

However, like any decent website, we don’t accept just any and every article thrown our way. We accept well-written articles that meet these submission guidelines. So if you can write a quality article on some aspect of mortgage loans or home buying, and you’d like a link from Home Buying Institute to your website …. feel free to send us your best work!

You’ll find an email address and other helpful information on the submission guidelines page.