Mortgage Marketing Articles

We add new articles to this section on a weekly basis, so check back often for new tips and advice on all aspects of marketing for mortgage brokers. Or even easier, you can subscribe to our blog for automatic updates.

General Marketing Advice

Mortgage Marketing Made Easy
Mortgage marketing is just like any other type of marketing. And it requires that you follow some very basic rules of marketing. If you follow these rules your marketing will pay off big time and you will see a very handsome return on your investment.

Integrate Your Marketing Channels
Integrated marketing takes place when your several mortgage marketing channels (print, web, email, search marketing, etc.) work together to support a common goal. The “work together” part of this definition is crucial, and it prompts me to create a title and definition of my own.

Mortgage Marketing - The Power of PR
Public relations (PR) can give mortgage professionals more exposure than traditional advertising, and for a fraction of the cost.PR can also help you build your credibility due to its third-party nature.

Mortgage Marketing and the Trigger Lead - The Power of PR
Mortgage Trigger Leads have become a popular alternative to the Internet Lead. This data is created from real-time mortgage applications and occurs when a mortgage holder has had a hard inquiry on their credit report.

Pros and Cons of Marketing Products
I hope that sharing this information from my years of experience marketing mortgages helps some of you, I am interested in your feedback o the different data types and methods that I have outlined.

Mortgage Marketing Tools
Mortgage companies today are employing different kinds of tools — both conventional and non-conventional — to market their businesses. On top of the list of mortgage marketing tools are telemarketing and web marketing.

Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competition’s marketing concepts.

Search Engine Optimization

Quick Tips for Mortgage SEO
Here are three mortgage SEO techniques you can start using today to improve your mortgage website’s search engine ranking and traffic levels.

7 Steps to Search Engine Success
The full concept of mortgage SEO is beyond the scope of this article, but I will offer seven SEO tactics you can use to boost your mortgage website’s search engine visibility. These are tactics you can start using today.

Mortgage SEO for Maximum Web Success
Mortgage SEO is the act of improving your website for better ranking in search engines. And it has everything to do with your online marketing success. Here, you’ll learn more about mortgage SEO, and you’ll also have the opportunity to sign up for the SEO services of Brandon Cornett.

Wagon Wheel Approach to Mortgage SEO
Your mortgage website is the center of your search engine optimization program. It represents the hub of the wheel — to begin a metaphor — and the wheel keeps everything rolling toward your online mortgage marketing success. Here are some essential “spokes” you need to have on that wheel.

Online / Internet Marketing

Online Marketing - 5 Ways to Dominate the Web
When it comes to mortgage marketing, one of the best things you can do is connect with the thousands of people who are online each day conducting mortgage research. Here are three ways to do just that.

Pay-Per-Click (PPC) Mortgage Marketing
If your mortgage website needs search engine visibility in a hurry, pay-per-click / PPC is the only option for you. If you have long-term search engine success in mind, SEO techniques can accommodate you. This article explains PPC in greater detail.

Why Use An Online Copywriter
What is a web copywriter and how can he or she help you with your mortgage website? Here’s your guide to all things related to online copywriting and website content.

Lawyer Marketing Services

Lead Generation

Cherry Pick Your Internet Mortgage Leads
If you are a loan officer or mortgage broker on the market for a good quality internet mortgage lead, keep in mind that cherry picking your leads may be the best way to go.

Online Mortgage Leads - The Basics
Online mortgage leads are those leads received through the Internet. Regarded as a great mortgage marketing strategy, these leads play a major role in linking a mortgage seeker with the most suitable broker or a lending firm.

Internet Mortgage Leads vs. Trigger Leads
Trigger Leads have reached the point in the buying process when they’ve had their credit run for a mortgage application. This presents that red hot moment when mortgage brokers can step in and better that offer. The iron is never hotter.

Researched Mortgage Marketing - Do Leads Still Work?
Are mortgage leads still worth buying? The answer is of course. I ran an experiment in late July that tested major mortgage lead websites and this is what I generally found.

Mortgage Lead Generation - How Do I Generate Leads?
Lead generation is one of the hottest topics in the mortgage industry, and for good reasons. Mortgage leads are the first step in the business relationship. Without them, you have no business.

Related: Real Estate Lead Generation

Website Tips

Mortgage Marketing: What To Expect From Your New Website
Generating mortgage leads from your own site can be cost effective if you know how to market yourself properly.

Practical Tips for Marketing Mortgage Websites
Marketing a mortgage website, or in fact any website, requires a game plan and a basic knowledge of Internet marketing. Mortgage websites are special in the way that they should be marketed because they are seeking a specific audience.

Direct Mail Marketing

Direct Mail Marketing Tips for Mortgage Brokers
Direct mail mortgage marketing requires constant improvement. You have to try a particular strategy, learn from it, make modifications, try it again, learn from it again, etc. It’s a perpetual process, but a necessary one.

Direct Mail Mortgage Marketing
While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Direct mail is one of the tools they’ve turned to.

Direct Mail Marketing for Mortgage Leads
A mass mailing campaign through the post office is still an effective and fairly inexpensive way to help you generate mortgage leads. Here are a few tips to keep in mind as you put together your direct mail campaign.

A Guide to Direct Mail Fulfillment
This article is over at PostcardSmart.com, but it does such a great job explaining direct mail fulfillment that I wanted to include it here. If you’ve ever wondered about the different services offered by direct mail companies, read this article.

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