Mortgage Marketing and the Trigger Lead

by Brian Berg

Make no mistake; Mortgage Trigger Leads have caught the eye of most mortgage brokers who are in the market of expanding their business, as Trigger Leads are the hottest product to hit the industry in years. With mail boxes overflowing with letters of approval, consumers have become unresponsive to the invitation for refinancing their mortgage via direct mail. What was once a guaranteed positive return on investment, direct mail has lost its luster and is proving to be a more and more difficult marketing medium. A shift in advertising has moved to better identifying consumers in the market for a loan and ready to make a decision.

Internet Leads have become popular in identifying a “shopper”. Though expensive, these leads proved, for a while at least, to be a fruitful method of finding new prospects. But, with such a demand for these leads, online lead businesses were faced with a supply and demand decision. Should the price per exclusive lead increase, or could more lead money be made on selling the same lead to multiple loan officers? The latter took hold and now fewer and fewer brokers see the “Internet Lead” as a viable program.

Mortgage Trigger Leads have become a popular alternative to the Internet Lead. Mortgage Trigger Data is created from real-time mortgage applications and occurs when a mortgage holder has had a hard inquiry on their credit report. Since Trigger Data can be filtered by a number of selects, Mortgage Brokers can ensure that they are only buying leads for prospects that fit their own, ideal criteria. The most popular selects are credit score range, mortgage loan balance, amount of revolving debt and the LTV.

There are numerous providers of Trigger Leads, but not all providers are the same. In addition to a wide range of pricing, you’ll also find a wide range of claims made about data accuracy, phone accuracy, and service. If looked at as a commodity, choosing a Trigger Lead source is easy. However, Mortgage Trigger Leads are anything but a commodity.

Look to your provider as a “partner” and consider the value added side of the service, rather than just the product. Is there a receptionist answering the phone or do you get your message forwarded to a cell phone? Are answers to your questions consistent with those of other providers? Is there tutorial help for making the most of your sales calls? Do you feel comfortable when talking with your vendor? This will help you weed through the list of fly-by-night sources and increase your chance for success. A source I highly recommend calling is Trigger Leads Direct at (866) 501-6273. This site represents an established business, with a strong support staff, that practices territorial exclusivity (your leads are not sold to anyone else).

Brian Berg is the President/CEO of BB Direct. BB Direct is a premier provider of mailing list and marketing data.

For more information on Trigger Leads, please visit http://www.TriggerLeadsDirect.com

Article source: GoArticles.com