Quick Tips for Mortgage SEO
by Brandon Cornett
As defined on this website, mortgage SEO is the act of improving your mortgage marketing website for better search engine visibility and ranking. This leads directly to increases in website traffic, which (if you have a lead generation strategy in place) translates to an increase in web-based mortgage leads.
All good things, yes?
So here are quick tips for mortgage SEO that will help you improve your mortgage website’s search engine ranking:
1. Add 10 pages of content to your website.
Do some key phrase research and come up with 10 phrases relevant to your products and services. Write a page of content (or pay somebody to) on each of those phrases. Incorporate this new content within your site. You’ve just increases your potential search engine visibility for those phrases. Not too hard, was it?
2. Submit a press release online.
When you publish a press release online through a service like PRWeb.com, you have the opportunity to include hyperlinks within your release that link back to your mortgage website. This helps increase your “link popularity,” which has a direct influence on your search engine visibility. You’ll also get plenty of exposure through the press release itself. Double benefits!
3. Start a mortgage blog.
If you’re serious about mortgage marketing online, you really should launch a mortgage blog. The benefits of blogging are many. It helps you grow your website, acquire inbound links, build your reputation, inform your readers, reinforce your brand … the list goes on. Best of all, blogs are easy to use, even for web novices. If you can type an email, you can publish a mortgage blog.
Do all of the things on this list require an effort on your part? Absolutely. But when it comes to mortgage SEO and search engine ranking, effort is what separates the front runners from the “also ran” contenders.
Questions about mortgage SEO?
I specialize in search engine optimization (SEO), so if you have any questions about the information in this article or on this site — of if you’d like to talk about my mortgage SEO services — please send an email to brandon[at]smartmortgagemarketing.com. You can also call me direct at 512-300-5410.
Related: SEO for Law Firms
