This week’s featured article is not on the Smart Mortgage Marketing website. In fact, it’s not even about the mortgage industry. It’s about lead generation for real estate agents, but it’s entirely relevant and chock full of lead generation tips that can easily be applied to your mortgage marketing program.
Besides, the real estate and mortgage [...]
Article Announcements | Brandon | 
May 22, 2007 8:34 am | 
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Many mortgage brokers turn to direct mail postcards as a way to broaden their mortgage marketing programs. Postcards have plenty of good points, and because of this I find myself writing about them a lot.
In fact, in a new article on the blog, I’ve listed two specific ways to incorporate direct mail postcards into your [...]
Article Announcements | Brandon | May 13, 2007 8:54 am | Comments Off
Most mortgage brokers use more than one form of marketing. But all too often, these marketers think of their mortgage marketing channels individually. That is, they don’t fully consider how these various marketing channels can work together.
In a new article in the article section, you’ll learn how to think of your various marketing channels as [...]
Article Announcements | Brandon | April 27, 2007 3:09 pm | Comments Off
A lot of mortgage professionals are waking up the business potential of the Internet. As a result, we have witnessed a huge increase in the number of mortgage websites in recent years.
Online mortgage marketing is coming into its own. But where do you begin? Which online marketing strategies should you employ? In truth, only you [...]
Article Announcements | Brandon | 8:03 am | Comments Off
Many mortgage professionals overlook public relations (PR) when planning their marketing campaigns. That’s unfortunate, because PR can do wonders for any business, but particularly mortgage companies.
PR can help you overcome what are often the two biggest marketing challenges for mortgage companies — lack of awareness and lack of trust. A well-executed PR program can make [...]
Article Announcements | Brandon | April 25, 2007 6:31 am | Comments Off