Smart Mortgage Marketing

This week’s featured article is not on the Smart Mortgage Marketing website. In fact, it’s not even about the mortgage industry. It’s about lead generation for real estate agents, but it’s entirely relevant and chock full of lead generation tips that can easily be applied to your mortgage marketing program.

Besides, the real estate and mortgage industries are so closely related in terms of audience, that the marketing tactics for one can easily be applied to the other.

So, when reading through this article (and the many resources it links to), just mentally impose the word “mortgage professional” over “real estate agent” and you’ll have some excellent tips for mortgage lead generation.

Real Estate Lead Generation - Collection of Tips

Many mortgage brokers turn to direct mail postcards as a way to broaden their mortgage marketing programs. Postcards have plenty of good points, and because of this I find myself writing about them a lot.

In fact, in a new article on the blog, I’ve listed two specific ways to incorporate direct mail postcards into your mortgage marketing. These techniques are the seminar and the free report, and direct mail can support both of them effectively and affordably.

Read the article:
Mortgage Marketing With Direct Mail

Related resource:
If you like the article above, you’ll also like this article over at PostcardSmart.com. It offers ten ways you increase response rates on your marketing postcards:
How to Increase Direct Mail Postcard Response

Most mortgage brokers use more than one form of marketing. But all too often, these marketers think of their mortgage marketing channels individually. That is, they don’t fully consider how these various marketing channels can work together.

In a new article in the article section, you’ll learn how to think of your various marketing channels as the fingers of a hand — capable of accomplishing things on their own, but capable of much more when used together.

Read the new article here:
Integrate Your Mortgage Marketing Channels

A lot of mortgage professionals are waking up the business potential of the Internet. As a result, we have witnessed a huge increase in the number of mortgage websites in recent years.

Online mortgage marketing is coming into its own. But where do you begin? Which online marketing strategies should you employ? In truth, only you can answer these questions. Your online marketing success will be determined only through experimentation.

With that in mind, I have offered some ideas to get you started with online marketing. Specifically, this article provides five strategies you can use in concert with one another … in your quest to dominate the web.

Mortgage Marketing Online - 5 Ways to Dominate the Web

Many mortgage professionals overlook public relations (PR) when planning their marketing campaigns. That’s unfortunate, because PR can do wonders for any business, but particularly mortgage companies.

PR can help you overcome what are often the two biggest marketing challenges for mortgage companies — lack of awareness and lack of trust. A well-executed PR program can make people aware of your services, and it can also make them more inclined to trust you.

The trust factors is critical in the financial services industry, and traditional mortgage marketing often falls flat in the trust department. That’s where PR can bring value.

Learn more in the new article:
The Power of PR in Mortgage Marketing