Category: Lead Generation

The Landing Page for Internet Mortgage Leads

Note: This blog post is part of an ongoing series about Internet mortgage lead generation tips and techniques. Click here to access the full list of articles in this series.
I’d like to talk briefly about the concept of landing pages, as they pertain to mortgage marketing in general and lead generation in particular.
In the world [...]

Using a Mortgage Forum as Lead Generator

Note: This blog post is part of an ongoing series about mortgage lead generation via the web. Click here to access the full list of articles in this series.
Let me start this lesson off with a brief disclaimer. Of all the strategies I’ve outlined in the lead generation tutorial, this one requires the most work. [...]

Get Online Mortgage Leads by Using Chat Programs

Note: This blog post is part of an ongoing series about mortgage lead generation via the web. Click here to access the full list of articles in this series.
Whenever I suggest the use of chat programs as a way to generate online mortgage leads I’m often met with blank stares. Many people hear the phrase [...]

Using a Blog as Mortgage Lead Source

This blog post is part of an ongoing series about mortgage lead generation via the web. Click here to access the full list of articles in this series.
What is a blog, and why are mortgage professionals starting to use them? More specifically, how can a blog be used as a source for mortgage lead [...]

Generate Mortgage Internet Leads with FAQ Tools

This blog post is part of an ongoing series about mortgage lead generation via the web. Click here to access the full list of articles in this series.
Have you ever been on a website that had an interactive FAQ section, where you could click on a button and type in your question? This is another [...]