Tip for Marketing Mortgage Loans - Follow the Media

Here’s a tip for marketing mortgage loans that will surprise you with its simplicity. But despite this simplicity, many mortgage companies overlook this online mortgage marketing strategy. 

I just finished watching a news program about the current mortgage foreclosure “crisis” in the United States. So then I went to my home office, fired up the Internet, and [...]

Publish Your Way to Internet Marketing Success

In my guide to creating a mortgage company web presence, I’ve shown you how to “think like a publisher” in order to get better results from your mortgage marketing online.
To me, the notion of thinking like a publisher is a critical concept for modern Internet marketing. And by “modern” Internet marketing, I am referring to [...]

Expanding Your Mortgage Web Presence

What have you done to expand your online presence lately? How have you further your online mortgage marketing goals by increasing your Internet reach?
These are very legitimate questions for the modern mortgage broker or mortgage company, but oddly enough many in the mortgage industry cannot answer these questions. In other words, they have not given [...]

Know Your Competition for Online Marketing Success

Summary: The more you know about your competitors, the easier it will be to distinguish your own mortgage company through your mortgage marketing efforts.  
You wouldn’t rush into a major sporting event without studying the other team. Nor should you  conduct a mortgage marketing program without studying your competition.
For example, do you know the three [...]

Collaborate With Others for Online Success

Summary of post: Here’s a tip to help you get the most from your online mortgage marketing program — collaborate with others to eliminate areas of weakness.
When it comes to business and marketing, we all have our weaknesses. And that’s okay, as long as you (A) realize your weaknesses and (B) do something to compensate [...]