Online mortgage marketing is about maximizing the number of ways people can find your main website (visibility), and then respond to it in some way (lead generation).
The ways people can find you online are known as “channels,” and it stands to reason that the more channels you have the more website traffic you might enjoy. [...]
Marketing Online | Brandon | 
August 11, 2007 9:29 am | 
Comments (0)
Attrition is one of the biggest enemies of mortgage marketing online. So in order to succeed in your online marketing, you have to understand the concept of attrition and work hard to reduce it.
Attrition Defined
According to the dictionary, attrition is “a reduction in numbers usually as a result of resignation, retirement, or death.” Don’t worry. [...]
Marketing Online | Brandon | August 10, 2007 8:39 am | Comments (0)
For best results, online mortgage marketing should combine multiple channels. To achieve maximum exposure and lead generation online, you should strive to combine as many online and offline marketing channels as possible. The centerpiece, of course, would be your mortgage website.
Press releases, articles, emails, mortgage postcards, blogs — when used properly, all of these things [...]
Marketing Online | Brandon | August 5, 2007 6:05 pm | Comments (0)
In recent year, many new tools and technologies have emerged that can make your online mortgage marketing both easier and more effective. From mortgage blogs to website content management systems, the current trend seems to be “ease of use.”
In order to understand these helpful mortgage marketing tools — and to use them to their fullest [...]
Marketing Online | Brandon | August 3, 2007 10:03 am | Comments (0)
Summary: By increasing the amount of quality content on your mortgage website, you can increase the search engine ranking and traffic levels of the website.Â
Writing additional content for your mortgage website is one of the easiest and cheapest ways to increase your search engine visibility. And as you know, when you increase your search engine [...]
Marketing Online | Brandon | August 2, 2007 7:42 am | Comments (0)