If I had to choose one marketing tip for mortgage loan officers to put above all others, I think it would be the following:
In a time when consumer trust toward mortgage companies is in the toilet, you need to work extra hard to encourage trust from your audience.
Why do I stress this loan officer marketing [...]
Marketing Tips | Brandon | 
December 21, 2007 1:51 pm | 
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You may not realize this, but you have a powerful mortgage marketing tool at your disposal, right this very moment. No, it’s not some kind of software. In fact, it’s not even something you can purchase. It’s you!
Surely you have seen the ads for mortgage marketing products that promise to boost your mortgage business to [...]
Marketing Tips | Brandon | August 16, 2007 7:57 am | Comments (0)
In the previous post, I talked about integrating various marketing channels to improve your mortgage marketing program overall. In this post, I’m going to offer an example of such integrated marketing.
Mortgage Postcards + Website Lead Generation
A lot of mortgage folks use direct mail postcards to promote themselves within their local area, or perhaps even nationally [...]
Marketing Tips | Brandon | August 7, 2007 10:59 am | Comments (0)
Q: What kind of useful information will mortgage brokers find on this website?
A: In addition to SEO services and our training guide on the Mortgage Web Presence, we also provide plenty of free mortgage broker marketing information. This free information comes from a steady stream of articles and tips on mortgage broker marketing.
In fact, [...]
Marketing Tips | Brandon | July 14, 2007 8:58 am | Comments (0)
Public relations, or PR, is often the forgotten side of mortgage marketing. When you say “marketing” to most mortgage folks, they think of things like direct mail, print advertisements and the like. These are legitimate components of a mortgage marketing program, but PR can be equally effective (if not more).
People define PR in different ways. [...]
Marketing Tips | Brandon | May 24, 2007 4:50 pm | Comments Off