For most mortgage brokers, referrals account for a lot of business. In fact, I’ve seen more than one survey that put client referrals at the top of the list of business sources.
So if that’s the case, it only makes sense to try and get as many genuine referrals as possible. In other words, you should [...]
Marketing Tips | Brandon | 
May 4, 2007 1:05 pm | 
Comments Off
Do you have enough ‘T’ in your mortgage marketing? The ‘T’ in this article refers to trust, and when it comes to mortgage marketing you can never have enough of the big ‘T.”
We live in an age of skepticism, especially when it comes to financial services companies. It’s a truth you have to accept, because [...]
Marketing Tips | Brandon | April 29, 2007 2:31 pm | Comments Off
Though I usually follow a logical structure with the mortgage marketing blog, I thought today (being a Friday) I would “let loose” a bit.
In this blog post, I’m going to list as many online marketing ideas for mortgage brokers I can think up (at the moment anyway), based on my past marketing experience as well [...]
Marketing Tips | Brandon | April 27, 2007 7:58 am | Comments Off
Do you know a lot about mortgages? Do you have some basic writing skills? Do you own a mortgage marketing website? If you answered yes to these questions, you have the tools needed to improve your online mortgage marketing program.
In fact, by this time next week you could create a high-value report and offer it [...]
Marketing Tips | Brandon | April 24, 2007 5:05 pm | Comments Off
Pop Quiz for Mortgage Brokers
Quick, name the two things that are most important to your average customer. Now name the two biggest fears or concerns they have about mortgage loans.
If you’re struggling with these, then you have a low C.I.Q., and this will negatively affect your mortgage marketing efforts. If, on the other hand, you [...]
Marketing Tips | Brandon | 6:23 am | Comments Off