If you’re like most mortgage professionals, you have more than one marketing channel. A mortgage marketing program needs multiple channels to reach different people in different ways. For example, your mortgage marketing system might include search engine optimization (SEO) and pay-per-click for the web surfers, as well as direct mail for targeted audiences like homeowners.
But to get [...]
Mortgage marketing sometimes involves making phone calls to prospective customers. When these prospects have not asked for the call, you have a “cold call” scenario. This is when you need to know the rules about cold calling, as outlined in the National Do Not Call Law.
There is no reason to fear this law, and it [...]
Quick … what’s your marketing goal? I don’t mean the obvious goal like, “I want to grow my revenues.” I’m talking about your specific goals for mortgage marketing. How many leads do you want to acquire, and through which channels? What about website traffic, do you have a target their?
If you’re struggling to answer these [...]
Marketing Tips | Brandon | 
April 22, 2007 6:53 pm | 
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