Smart Mortgage Marketing

If you create a mortgage blog and update it often with informative content, you’ll be strengthening your mortgage web presence in several ways. It can enhance your search engine ranking, generate some word-of-mouth buzz, and help establish your authority.

Let’s look at each of these mortgage blogging benefits individually:

Benefit #1 - The SEO Factor
When you add mortgage-related content to your blog on a regular basis, you’ll be increasing your search engine visibility with additional website content. For instance, you could create a blog post for 100 of your top search phrases (related to your business), thus laying the building blocks for search engine ranking on those phrases.

Also, if your mortgage blog is really useful, unique or entertaining, other people will likely link to it. As you increase the number of inbound links steadily over time, you also increase your search engine ranking / visibility.

Benefit #2 - The Buzz Factor
Truly helpful mortgage blogs create a following. If you create a blog, for instance, that offers insightful tips on obtaining a mortgage, or covers the local real estate scene, people will see it as a reliable source for information. And when people find something they like online, they share it with others!

Benefit #3 - The Authority Factor
A blog can also help you position yourself as a mortgage expert, providing you use it in an authoritative (but engaging) manner. This can help you convert website or blog visitors into clients, regardless of how they come across your blog.

A lot of real estate agents have taken to blogging as a way of increasing their search engine visibility, their website traffic, and their overall online success.

Each day, dozens (possibly hundreds) of new real estate blogs come online. My question is, why aren’t more mortgage companies using blog? I think a mortgage blog is a great way for mortgage brokers (and others in the industry) to broaden their online presence. In fact, I wrote a training guide on this very subject … The Mortgage Web Presence.

My guess is that many in the mortgage industry think that blogs are too technical for them to use. But in reality, publishing content to a blog is just as easy as typing an email or creating a document in Microsoft Word. Once the mortgage blog has been set up, it’s simply a matter of logging in, typing your blog post, and clicking the “Publish” button. Presto … you’ve got a new web page.

Let’s say I’m a mortgage broker in Austin, Texas. I start blogging about the real estate scene in Austin, with a special slant toward mortgage obviously. And before long, my mortgage blog starts coming up in all kinds of search engine results. So people find it. And once they do, they find it helpful and informative. There’s a good chance those folks are going to contact me, especially if I have some form of lead generation in place.

That’s the value of a mortgage blog. The way I see it, anyway.

~Brandon