A mortgage broker web site without great content is like a sports car with no engine. It might look nice, but it won’t take you very far. So let’s talk about the kinds of content you might add to your mortgage broker web site and how to get the most out of that content.
Web Site [...]
I am frequently reminding my SEO clients that they can boost their website traffic levels and overall success by thinking like a publisher. Because nobody knows how to generate website traffic like professional Internet publishers.
Here’s the key to this approach to online mortgage marketing. You must follow the news, identify popular topics, and then cover [...]
If you operate a mortgage website for business and marketing purposes, but you don’t know how to access your website analytics … you’re operating under a severe handicap. Here’s how to avoid that.
What Is Web Analytics?
Web analytics is an Internet marketing term with many uses and interpretations. Basically, it refers to information about your website [...]
What have you done to expand your online presence lately? How have you further your online mortgage marketing goals by increasing your Internet reach?
These are very legitimate questions for the modern mortgage broker or mortgage company, but oddly enough many in the mortgage industry cannot answer these questions. In other words, they have not given [...]
This mortgage company Internet marketing tip is for the “advanced pupils” out there — those mortgage companies who already have a company website but want to capture more Internet leads.
If you fall into this group, you might consider launching a second mortgage. After all, Internet marketing is a numbers game. And if you have two [...]