Expanding Your Mortgage Web Presence
What have you done to expand your online presence lately? How have you further your online mortgage marketing goals by increasing your Internet reach?
These are very legitimate questions for the modern mortgage broker or mortgage company, but oddly enough many in the mortgage industry cannot answer these questions. In other words, they have not given the proper consideration to their mortgage web presence.
The Mortgage Web Presence, Defined
A mortgage web presence is not the same thing as a mortgage website. By itself, your website is just one of many elements that contributes to your overall web presence — or lack thereof. Other elements of the mortgage web presence might include … are press releases, online articles, mortgage blogs, sponsored search / pay-per-click marketing, etc.
Why do I put so much emphases on the mortgage web presence? Because I’ve been watching the mortgage and real estate industries closely for over six years, mostly from a marketing perspective. And I truly believe that those mortgage professionals who adopt a “publisher’s mentality” to grow their web presence will capture the lion’s share of business in their market areas.
I am so convinced of this that I’ve written a 45-page training guide to show you how to build an effective mortgage web presence. Learn more about the guide.
Posted: August 24, 2007
