Explosion of Real Estate Blogs … Is Mortgage Industry Next?
A lot of real estate agents have taken to blogging as a way of increasing their search engine visibility, their website traffic, and their overall online success.
Each day, dozens (possibly hundreds) of new real estate blogs come online. My question is, why aren’t more mortgage companies using blog? I think a mortgage blog is a great way for mortgage brokers (and others in the industry) to broaden their online presence. In fact, I wrote a training guide on this very subject … The Mortgage Web Presence.
My guess is that many in the mortgage industry think that blogs are too technical for them to use. But in reality, publishing content to a blog is just as easy as typing an email or creating a document in Microsoft Word. Once the mortgage blog has been set up, it’s simply a matter of logging in, typing your blog post, and clicking the “Publish” button. Presto … you’ve got a new web page.
Let’s say I’m a mortgage broker in Austin, Texas. I start blogging about the real estate scene in Austin, with a special slant toward mortgage obviously. And before long, my mortgage blog starts coming up in all kinds of search engine results. So people find it. And once they do, they find it helpful and informative. There’s a good chance those folks are going to contact me, especially if I have some form of lead generation in place.
That’s the value of a mortgage blog. The way I see it, anyway.
~Brandon
Posted: May 3, 2007
