Free Leads for Mortgage Brokers

This blog post is part of an ongoing series about mortgage lead generation via the web. Click here to access the full list of articles in this series.

I hope the title of this blog post got your attention. If you’re reading this introduction, I can assume that it did. I labeled this article as Free Leads for Mortgage Brokers with good reason. That’s the entire premise of this blog series on lead generation.

By developing your web presence, and by creating your own system for web-based lead generation, you are setting yourself up for a steady stream of free leads from mortgage customers.

Think it’s impossible? I’m living proof that it’s not. My home buying website generates inquiries on a daily basis from people researching mortgage loans, looking for quotes, etc. I’m not a mortgage broker — just an Internet publisher. But if I were a broker, that one website alone would produce free leads on a daily basis.

This is what I am trying to teach you through this tutorial on mortgage lead generation.

Let’s consider the alternative. If you don’t start developing your own system for generating leads via the Internet, you will be forever dependent on the leads generated by others. In other words, you will always have to buy them from some other company.

When you purchase mortgage leads from somebody else, the cost is only one of the disadvantages. You also have no way of knowing how fresh the leads are, or how relevant they are to your business. The people you contact will also have no idea who you are — you’ll be cold calling strangers. This is not the best way to begin a business relationship.

Generating Broker Leads for Free

Now consider my approach. When you develop your own system for producing inquiries via your mortgage website, you’re essentially getting free leads from a more qualified audience. In this scenario, you are not cold calling strangers. You are responding to people who have contacted you first. That’s a much better way to begin a business relationship, and you’ll be more likely to turn those people into clients.

So far in this article series, I’ve offered several tips and techniques for generating free mortgage leads through your website. In the next article, I’m going to explain another easy way to increase your performance in this area. I’m going to introduce you to web-based Q&A tools.

Think free leads for mortgage brokers don’t exist? Think again. A small percentage of brokers have figured out how to obtain such leads via the Internet. And as we continue through this article series, you’ll have the knowledge you need to join their ranks!

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