Home Buying Seminar as Mortgage Marketing Tool

If you’ve read this blog for any length of time, you’ll know I’m a fan of home buying seminars as a mortgage marketing and business-building tool. Yesterday, I stumbled across this article that shows the true value of home buying seminars as a client-acquisition tool.

Granted, the person in this story is a credit counselor and not a mortgage broker. But the technique is the exact same as what I’ve been recommending for mortgage folks for quite some time now. 

Notice how Rodola, the credit counselor in the story, mentions a ”drop” in seminar attendance from 80 people to “only” 50. Fifty prospective clients in a room? Wow! If you can’t grow your mortgage business on an audience like that, you can’t build a mortgage business period.

You’ll also notice that Rodola does a pretty good job promoting the seminar. You don’t get 50 - 80 attendees unless you’re marketing / promotion savvy! Rodola has also engaged the local news in Redding, California, including this website of the local newspaper.

A Show of Hands?
Let’s have a show of hands here. If you think your mortgage business could benefit from having 50 - 80 local home buyers in a room together asking you mortgage questions, then please raise your hand. Two, four, six … ten, fifteen … okay, that’s most of you. Now another show of hands. Who among you has used a home buying seminar in the past?None of you?? For shame! Are you going to let credit counselors like Rodola rake in all the seminar attendees (and future clients)?

Why not give it a try? You have nothing to lose but time out of your day, and think of the potential gains. Here’s some info to get you started with your home buying seminar:

PowerPoint presentation | How-to tips | Seminar handout