Home Buying Seminar, Part 4
Promoting Your Seminar
So, you’ve put together a great home buying seminar to support your mortgage marketing and mortgage PR program. You’ve chosen a location and thought through all of the logistics, and you’re eager to conduct your seminar.
Now what? How do you get the word out about your seminar? In short, any way you can. For example, do you have a prospecting area where you send direct mail pieces? Well that’s an excellent place to start promoting your seminar.
Some other promotional ideas:
- Showcase the seminar on the home page of your mortgage website.
- Mention the seminar to your current clients (who may in turn mention it to friends or colleagues in the market to buy).
- Add a blurb about it after your email signature block.
- Do you have a co-presenter, such as a real estate agent? Then share the marketing. Two promoters are better than one!
- Announce it to the media in the form of a press release.
- Conduct direct mail campaigns to apartment complexes* in the area.
*Apartment complexes can be an excellent place to market your services (and your home buying seminar) for a couple of reasons:
First, the average apartment-dweller would love nothing more than owning a home. But many of them falsely assume home ownership is past their reach. Show them otherwise and they may become your next mortgage client!
Secondly, you can decide which apartment complexes to target based on their average monthly rent. In this way, you can loosely qualify the recipients based on their income (or at least their ability to pay a certain monthly mortgage).
Final Tips
Limit the attendance. Actually, the size of your venue will force you to do this. But you can use it to your advantage in your seminar promotion. For instance, you can strengthen your call to action: “Seating is limited to the first 30 registrants, so sign up today!”
Attach a business card to each of the audience handouts. Place a handout (with business card) in every seat before people arrive.
Have an RSVP plan in place; accommodate as many people as you can, but don’t overdo it. You can always put people on the list for your next seminar!
Set up early and have your materials and presentation in place thirty minutes before the advertised start time. That way, if people arrive early you can chat with them instead of running around to prepare. Clients can come from this.
That’s all there is to conducting a home buying seminar. Now get out there and wow them! Oh, and if you want a shortcut with the presentation, here are some real estate PowerPoint presentations you can adapt
Using Seminars | Brandon | 
April 27, 2007 6:34 am