Home Buying Seminars, Part 2

Choosing a Seminar Location 

In the previous post, we talked about using home buying seminars for mortgage marketing purposes. In this post, we will talk about the venue / location factor of the home buying seminar.

One of the first steps in conducting your home buying seminar is to identify a location. When scouting out the location, be sure to ask yourself the following questions:

1. What will the venue cost?
You might be able to find an excellent location for your seminar at no cost. For example, if you happen to know the principal of your local high school, you may be able to use the school’s auditorium for an evening home-buying seminar. Otherwise you’ll have to rent some space. But the potential gains far outweigh the small price you’ll pay!

2. Can the venue support “repeat performances”?
For best results, I recommend that you make your home buying seminar a regular event. Word spreads over time, and your audience will likely grow as a result, especially if you do a really good job presenting your seminar.

Following a regular schedule can also help with the PR and promotion aspect of your home buying seminar. Imagine the great exposure you’d get if your local news did a spot on you for their real estate segment! Conduct home buying seminars on a regular basis and send press releases to the media, and that’s exactly what could happen.

Some places you might look into as a possible venue:

• Local YMCA or community center
• The meeting room at your local library
• The meeting room of a nearby restaurant or hotel
• High school or college auditorium

3. Can the venue support your presentation?
Once you have found a possible venue for your home buying seminar, visit the site to see what it offers. Does it have adequate parking? Does it have a projector for your home buying presentation? How many people can it hold? Is it conveniently located? (Giving directions will be easier if so.)

In the next post in this series, we will talk about how to conduct your home buying seminar.