Smart Mortgage Marketing

Summary: The more you know about your competitors, the easier it will be to distinguish your own mortgage company through your mortgage marketing efforts.  

You wouldn’t rush into a major sporting event without studying the other team. Nor should you  conduct a mortgage marketing program without studying your competition.

For example, do you know the three top-ranked mortgage websites in your geographical area, or in your particular mortgage niche? You should. Otherwise you don’t have a good picture of the competitive landscape (in this case online).

You should also know how your mortgage company’s website compares to those three top-ranked websites. Unless, of course, you’re not interested increasing your website traffic. If you are interested in better ranking and traffic levels — and you should be — try to figure out how those other mortgage websites reached the top of the search engine rankings, and how you might duplicate their success.

How about website resources, content, tools and the like? Do your online competitors offer helpful content and resources to their visitors … things you don’t have on your mortgage website? If so, you have work to do, if you want to make your website equal to those of your competitors (initially) and (eventually) better than your competitors.

The goal here is to have a good idea what other mortgage companies are doing online and how they are marketing themselves …. ideally, so that you can do it better.

Understanding your competition is the first step to success with online mortgage marketing.