Launch Mortgage Website #2
This mortgage company Internet marketing tip is for the “advanced pupils” out there — those mortgage companies who already have a company website but want to capture more Internet leads.
If you fall into this group, you might consider launching a second mortgage. After all, Internet marketing is a numbers game. And if you have two highly visible mortgage websites instead of one, you could potentially generate twice the Internet leads as well. That’s a significant increase in the number of people who find your mortgage business through search engines.
Better still, if you integrate some form of website lead generation in place, the additional mortgage website would add to your business growth.
What Kind of Website?
If you decide to pursue this Internet marketing strategy, you will first have to decide the theme and focus of the second mortgage website. For example, if your primary site is like most mortgage company websites, why not make website #2 more consumer- and education-oriented, sort of like the About.com of your local real estate market. It could be a “one-stop-shop” for mortgage-related information, specifically geared toward home buyers and homeowners in your market area. That’s just one of many ideas for a second site.
