Smart Mortgage Marketing

If I had to choose one marketing tip for mortgage loan officers to put above all others, I think it would be the following:

In a time when consumer trust toward mortgage companies is in the toilet, you need to work extra hard to encourage trust from your audience.

Why do I stress this loan officer marketing tip above others? Because there is an enormous lack of trust among the public right now, with regard to lending institutions, mortgage companies, etc. Every time you turn on the news these days, you hear about the mortgage crisis in this country, and how it can be traced back to the “easy lending” practices of the subprime boom.

Of course, you and I both know that consumers bear some of the blame in all of this, but John Q. Public does not see it that way. John Q. Public thinks a mortgage company will do anything to sell him on a particular mortgage product, even if it’s going to bite him in the ass five years from now.

So my marketing advice for loan officers is to focus on rebuilding trust with your ideal audience. This loan officer marketing tip should be on the top of your list in the coming months. I’ve offered some tips on how to encourage trust in a related mortgage marketing article on the site. 

I hope this loan officer marketing tip helps you grow your business in the new year. Happy holidays.