Mortgage Broker Marketing - A New Approach

Would you like another way to connect with home buyers and mortgage shoppers online? Want to broaden your mortgage broker marketing program with a new tactic? If so, Home Loan Pages might be the thing for you.

Home Loan Pages - A Mortgage Marketing Strategy

This is a brand new offering from Home Buying Institute, one of the largest and most highly visible home-buying websites online. It’s a unique idea for many reasons, but here’s the thing that jumps right out at me. There is to be one “Home Loan Page” for each major city, and the website will only allow one broker to sponsor each city. So if that page gets a lot of traffic and search engine visibility, that one broker will “hog” it all to himself, or herself.

For example, here’s a Home Loan Page full of Georgetown, Texas mortgage information. You can see how informative and helpful these pages are. And because they are loaded with keywords, they are sure to rank well in the search engines.

Granted, it’s a brand new service, so the city pages will take time to climb the search engine rankings. But when you consider they are hosted on a website that usually comes up at the top of Google for phrases like “buying a home” … you can clearly see the Internet marketing potential of the service.

I’ve often said that mortgage broker marketing in the future is going to be a contest to see who can be most visible online. I’d like to revise that statement by taking the word “future” out of it. Mortgage broker marketing today is all about Internet visibility. Consumers are going online in droves, to research mortgage information relevant to their city. In fact, this is exactly why Home Buying Institute has created this new mortgage broker marketing service — because the Internet is “where it’s at” from a mortgage marketing standpoint these days.

So if you’re looking to give your mortgage broker marketing program a big boost, look into this Home Loan Pages being created by Home Buying Institute. The current sponsorship fee listed on the website is $699 per year. When you consider the kind of online exposure and potential web traffic you could get out of it, that’s a reasonable price to pay. It comes out to less than $2 per day!

Learn more about this mortgage broker marketing program by visiting:
http://www.homebuyinginstitute.com/cities/benefits.php