Smart Mortgage Marketing

A mortgage broker web site without great content is like a sports car with no engine. It might look nice, but it won’t take you very far. So let’s talk about the kinds of content you might add to your mortgage broker web site and how to get the most out of that content.

Web Site Content Strategy

The first thing you need to do is determine the goal(s) of your mortgage web site and then build your content around those goals. For example, if your web site goal is to attract San Diego home buyers in search of mortgage lenders — and get them to contact you — you would build your content around these goals.

You would begin this process by adding informative content to your mortgage broker web site in the form of articles, mortgage calculators, tips and tutorials, etc. You would also make sure your content was rich with keywords, in order to increase your search engine visibility for key phrases.

Generating Mortgage Broker Leads

So now your mortgage web site is full of great content built around key search phrases used by your audience. Now what? Well, you need to generate leads and inquiries in some fashion. After all, your broker web site can only support your pipeline if it produces leads on a regular basis. Refer to these articles on lead generation for more advice.

Organizing Your Web Site Content

One of the most common problems I see on mortgage broker web sites (from a content standpoint) is disorganization. I have visited a lot of sites that were so messy that I couldn’t even find my way around.

So as you add more and more content to your mortgage web site you need to focus on organization. You can make this easier by outlined your web site’s structure on paper. Then, whenever you add a new page of content to the site, you can use your structure map to determine where it should go, how it should be linked into the menu, etc.