Mortgage Lead Generation Idea

Lead generation is on the minds of a lot of mortgage brokers. The reason why is obvious. Mortgage leads represent potential mortgage clients, and clients are the building blocks of your success.

But how do you generate viable leads for your mortgage business? Entire books have been written on this subject, so I won’t try to attempt the same. Instead, I like to use this blog to offer occasional ideas for mortgage lead generation. Here’s one for today:

Lead Generation Idea - School “Report Cards”

The basic premise of this approach to mortgage lead generation is simple. You will create something of value to your audience, and then offer it to them in exchange for them subscribing to your email newsletter. You get a lead, and they get something of value.

To make sure your mortgage leads are somewhat qualified leads, you should focus on people who are most likely to need your services — such as home buyers. Many home buyers understand the value of buying in an area with good schools, but they don’t always know how to find information on local schools. So why not provide it for them?

You could use Yahoo School Reports, your city’s website, and your own personal knowledge to create a “report card” of local schools. Promote it on your website with eye-catching graphics and plentiful bullet points, and offer it by email (for lead capture).

This kind of information is relevant to your business because schools have a lot to do with home prices. It’s also the kind of information that home buyers would want, regardless of whether or not they have school-aged children.

This is just one way of many to generate mortgage leads online.  The key with this approach — or any approach to lead generation — is value. The greater the value of the thing you’re offering, the more people will respond to it.

Good luck with your mortgage marketing and lead generation!