Smart Mortgage Marketing

This blog post is part of an ongoing series about mortgage lead generation via the web. Click here to access the full list of articles in this series.

Earlier in this series, I talked about changing the way you think about mortgage marketing in order to make the leads come to you. This is the entire premise behind this article series, and it’s also a way to liberate yourself from ever making cold calls again.

Effective lead generation is a way to achieve mortgage marketing success with no cold calls whatsoever. That’s what we will discuss in this article entry…

The Death of Cold Calls

If you need some motivation to improve your lead system, try this on for size. In the very near future, cold calling as a mortgage marketing technique will be extinct. As more and more people join the National Do Not Call list, it makes less and less sense to call strangers about your mortgage services. Add in the fact that you can actually be fined for making cold calls and your mission becomes clear — find a way to improve your mortgage marketing without calling strangers!

When you employ the techniques I have shared (and continue to share) in this article series, you can increase the amount of mortgage leads you get each month while decreasing the number of cold calls you make. Work hard at it, and you could even eliminate cold calling entirely.

Shift Your Mortgage Marketing Logic

Think about the huge difference in the consumer’s mindset here. Think about your own reactions when you receive an unsolicited sales call at your home. You are annoyed right from the start, aren’t you? Well, the consumers on the other end of your cold calls feel the same way. When you try to start a business relationship by annoying somebody, you face an uphill battle!

But what if you could use your website to attract people who were in a “mortgage state of mind” … and what if you could get a certain portion of those people to contact you about your services, and on a regular basis? This is what an effective lead system can do for you. It can remove the cold calls from your mortgage marketing program. Now that’s something worth pursuing!

The steps to accomplishing all of this include (but are certainly not limited to) the following…

• Understanding the concept of lead generation
• Setting goals for your mortgage lead system
• Combining multiple techniques for best results
• Offering something of value to generate a response
• Experimenting with different offers and “freebies”

More Lead Generation Tips to Come!

By the time we finish this tutorial on mortgage lead generation, you will have more ideas than you know what to do with. You’ll have a variety of techniques to choose from and — more importantly — you’ll understand the concepts behind those techniques.

Rest assured, there’s a lot more great information coming. So if you haven’t done so already, join our free newsletter so you can stay informed.