Mortgage Postcards + Web Marketing

In the previous post, I talked about integrating various marketing channels to improve your mortgage marketing program overall. In this post, I’m going to offer an example of such integrated marketing.

Mortgage Postcards + Website Lead Generation
A lot of mortgage folks use direct mail postcards to promote themselves within their local area, or perhaps even nationally (in the case of larger mortgage companies). In fact, direct mail postcards are one of the oldest forms of mortgage marketing.

Many of these mortgage professionals who use postcards also own websites, which creates an opportunity to use integrated marketing. Here’s how you might go about it:

What Would Your Audience Desire?
Aside from the logistics of this postcard and website marketing strategy, the key to success is the “prize.” By prize, I’m referring to something that your ideal audience would find valuable and thus desirable. Information works great, provided it’s promoted properly.

I’m not talking about the commonly used “Top Ten Mortgage Tips” kind of report. I’m talking about creating a web-based resource with a login requirement (to generate leads) … or maybe a high-value information report on the current real estate market in your area, delivered by email (to generate leads) … or … you get the picture.

When used properly, mortgage postcards and mortgage websites can make powerful marketing partners. But when operated independently of each other, they will never live up to their full potential.

Related Resources

• Resource: Postcard Marketing Book