Mortgage SEO is Not Mortgage Lead Generation

About once a week, I receive a phone call from a potential client asking about my search engine optimization (SEO) services. At some point, the caller will say something like, “I need search engine optimization because my website does not generate leads.”

This is usually when I pause for a brief “lecture” on the difference between SEO and lead generation. The purpose of mortgage SEO is to generate web traffic. That’s it. If you were under the impression that mortgage SEO generated leads as well, then I’m sorry to disappoint you

Of course, this doesn’t mean that a good mortgage SEO program cannot help you generate leads. It can surely help you with the lead-generation cause, but only by providing you with traffic from which to generate those leads. In order to realize the full lead-producing potential of your mortgage website, you have to combine SEO with an effective lead-generation program.

If you increase the amount of traffic to a mortgage website with no lead-generation techniques in use, you will more traffic but still no leads. On the other hand, if you increase the amount of traffic to a mortgage website with effective lead generation, the increased traffic will directly correspond to increased leads and inquiries.

Mortgage SEO is a traffic generator. Mortgage lead generation is a lead generator. Though they work together, they are two separate things.

Related article off site: What SEO Can and Cannot Do