Mortgage SEO - The Publishing Factor

In my training guide on the mortgage web presence, I show you how to “think like a publisher” when it comes to online marketing.

This is a key concept in search engine optimization (SEO). If you take an active approach to your online publishing, you will surprise yourself with how much you can improve the search engine ranking (and traffic levels) of your mortgage website.

If you download the guide, you’ll have step-by-step instructions on all of this. But in the meantime, I can offer some tips on publishing your way to the top of the search engines.

1. Forget the notion of a static website. If you’re serious about your online mortgage marketing, you need to create new content on a regular basis. Sorry, but that’s the reality of it.

2. The easier your web-publishing system, the more likely you’ll be to keep it up. Hint … a mortgage blog is a great way to reduce the concept of web publishing to a fill-in-the-blanks level of simplicity.

3. Look beyond your website when publishing content. Sure, you want to create new articles and resources for your own website, and on a regular basis. But you also want to publish content on other websites. Not sure how to do this? Then get your copy of “The Mortgage Web Presence.”