Mortgage SEO Tip - Optimizing Hyperlinks

As more and more people use the Internet for mortgage research, search engine optimization (SEO) becomes more important to the modern mortgage professional.

By definition, mortgage SEO or search engine optimization is the act of improving your mortgage website for better search engine rankings … and by extension, better traffic levels.

But most people don’t realize that many of the improvements you make from an SEO standpoint are also good for general website usability as well. Take hyperlinks for example. Now in this context, I am referring to internal links on your website. These are hyperlinks from one page of your mortgage website to another. With some simple adjustments to your hyperlinks, you can improve your website’s usability and search engine visibility at the same time.

In other words, hyperlink optimization supports your mortgage SEO efforts as well as website usability. Here’s how to go about it.

Optimizing Hyperlinks for Mortgage SEO

Putting keywords into your hyperlinks is one of the easiest website adjustments you can make to improve the search engine visibility of your mortgage website or blog. Search engines robots (or “crawlers”) read the text within hyperlinks in order to determine what a web page is about. This text is aptly referred to as link text.

Of course, there are plenty of other factors search engines use to determine a page’s meaning, but link text certainly helps. It’s also an easy way to educate search engines about your mortgage website’s theme or overall category.Also Good for Usability
When you use descriptive phrases in your hyperlinks, you also improve your website’s usability. A descriptive hyperlink tells people where the link will take them, as opposed to the always vague “click here.”

Note the difference:

• Click here for more information. (This is vague for people and meaningless to search engines).
• Get additional mortgage marketing tips in the Articles section. (This tells people where the link goes, and it also tells search engines what the page is about.)