Publishing Articles for Mortgage Marketing Success

Previously on this blog, we have talked about publishing your way to Internet marketing success. One of the ways you can do that is by publishing mortgage articles on popular websites related to home buying, real estate, mortgage loans, etc.

By publishing mortgage articles articles onto such websites, you are advancing your Internet mortgage marketing program in several ways. First, you will increase the number of inbound links coming to your website … which in turn improves the search engine ranking of your mortgage website.

Publishing articles can support your Internet mortgage marketing program in other ways as well, such as providing you with direct traffic to your website. If somebody reads one of the mortgage articles you’ve published on another website (and there’s a link to your website within the author’s note), they can follow the link back to your site for more information.

With these benefits in mind, the best places to publish your mortgage articles are those websites that are (A) well-established with search engines and (B) related to the mortgage or real estate industry.

I happen to own a website that meets this profile. It’s the Home Buying Institute, and it accepts article submissions from mortgage professionals who can offer helpful advice to a national audience. We even allow keyword hyperlinks at the end of the article, which can boost your search engine ranking for that phrase.

However, like any decent website, we don’t accept just any and every article thrown our way. We accept well-written articles that meet these submission guidelines. So if you can write a quality article on some aspect of mortgage loans or home buying, and you’d like a link from Home Buying Institute to your website …. feel free to send us your best work!

You’ll find an email address and other helpful information on the submission guidelines page.