Put Some ‘T’ Into Your Mortgage Marketing

Do you have enough ‘T’ in your mortgage marketing? The ‘T’ in this article refers to trust, and when it comes to mortgage marketing you can never have enough of the big ‘T.”

We live in an age of skepticism, especially when it comes to financial services companies. It’s a truth you have to accept, because acceptance if the first step to overcoming this skepticism.

So how do you inject more trust into your mortgage marketing program? Well, the best way to earn trust going forward is to have a good track record behind you. This comes from good client relations, strict adherence to mortgage rules and requirements, etc.

But you can also earn trust through the way you behave online, specifically through the way you communicate online through your mortgage website or blog. In other words, to get the most out of your online mortgage marketing , you need to be perceived as trustworthy.

Here are some ways to encourage trust among your website visitors and readers:

1. Take ownership of your website. Who’s in charge of the site? Put that person’s picture in the “About” section. Remove the anonymity from your mortgage website … step up and take ownership.

2. Use customer testimonials wherever possible on your mortgage website. Try to get permission to use the person’s full name with the testimonial.

3. Provide a link to privacy policies, RESPA adherence statements and the like. Educate your visitors about the rules governing mortgage lenders, and explain how you go above and beyond to comply with these rules.

4. Create a mortgage education center. Nothing encourages trust like the sharing of quality information.

Even if you do everything else right in your mortgage marketing program, you’ll miss your full potential if you don’t encourage trust. So put some ‘T’ into your mortgage marketing!