Smart Mortgage Marketing

Here’s a tip for marketing mortgage loans that will surprise you with its simplicity. But despite this simplicity, many mortgage companies overlook this online mortgage marketing strategy. 

I just finished watching a news program about the current mortgage foreclosure “crisis” in the United States. So then I went to my home office, fired up the Internet, and began doing researching search engine usage and key phrases.

The results were not surprising. There are a lot of people using search engines to research such topics / phrases as “mortgage foreclosure” … “avoiding foreclosure” … and similar phrases.

What does this have to do with marketing mortgage loans? Simple. If you expanded your mortgage website to include content on these popular topics, you would soon be able to capitalize on all of this Internet activity.

For example, let’s say your mortgage loan marketing program revolves around mortgage refi — a key service offered by your company. If you expanded your website to cover additional topics related to mortgage refinance, subprime mortgages, and other hot topics in the media right now, you could increase your website’s traffic levels, leads and inquiries.

Some of you are saying, “Well, of course I would do that.” But you would be surprised at how few mortgage companies address popular topics on their websites to increase web traffic. Many companies marketing mortgage loans have static websites that were written more than a year ago. How relevant could the content be on a website like that?

The key to marketing mortgage loans is to offer people the information and products they want. And the best way to know what they want is to follow the news!